Telephone: 01935 678 456

Audi History

AUDI AG is a German company that produces cars under the Audi brand. It is part of the Volkswagen Group. The name Audi is based on a Latin translation of the surname of the founder August Horch, itself the German word for “listen!" Audi is headquartered in Ingolstadt, Germany.

On July 16, 1909 automotive pioneer August Horch founded August Horch Automobilwerke GmbH in Germany. A short time later he renamed the company after the Latin translation of his last name – making it Audi Automobilwerke.

In 1932, Audi merged with Horch, DKW and Wanderer, to form Auto Union AG. The four rings of the Audi badge symbolize the brands Audi, DKW, Horch and Wanderer. Before World War II, Auto Union AG used the four interlinked rings, only on Auto Union racing cars in that period. Member companies used their own names and emblems.

Auto Union GmbH was established in Ingolstadt on September 3rd, 1949 following a series of changes as WWII came to an end.

Daimler-Benz AG acquired the majority of and finally the remaining shares in Auto Union GmbH on April 24th, 1958. From this date until the end of 1965, Auto Union was a fully owned subsidiary of the Stuttgart-based Daimler Group.

Volkswagenwerk AG acquired the majority of shares in Auto Union GmbH in December 1964, with Audi becoming a fully owned VW subsidiary from the end of 1966.

In March 1969, NSU Motorenwerke AG, which had just been taken over by VW, and the Ingolstadt-based Auto Union GmbH merged to form Audi NSU Auto Union AG.

In March 1980, a four-wheel-drive sports coupé was introduced at the Geneva Motor Show. The Audi Quattro was the first high-performance vehicle with a four-wheel drive. This drive concept had previously only been used on trucks and off-road vehicles. The permanent four-wheel-drive system in the Audi Quattro enjoyed worldwide success in motorsport and gradually found its way into the entire Audi model range.

In January 1985, Audi NSU Auto Union AG was renamed AUDI AG. At the same time, the company moved its head office from Ingolstadt. From this time forward automobiles and the company had the same name.

Ocean Automotive Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Ocean Automotive Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes Volkswagen Financial Services. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to Volkswagen Financial Services who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to be make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and Volkswagen Financial Services also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

At the end of the agreement there are three options: i) retain the vehicle: pay the optional final payment to own the vehicle; ii) return the vehicle; or iii) replace: part exchange the vehicle, finance subject to status. Available when purchased on Solutions Personal Contract Plan. Deposit contribution is available when purchased on Solutions Personal Contract Plan. Retail Sales only. +Subject to agreed annual mileage. Excess mileage apply. Offer available for vehicles ordered between 1st September 2021 to 31st December 2021. Further charges may be payable if vehicle is returned. Offers are not available in conjunction with any other offer and may be varied or withdrawn at any time. Available to 18's and over. Subject to availability. Terms and conditions apply. Finance subject to status. Accurate at time of publication [1st September 2021]. Freepost Audi Finance.

General Finance Terms and Conditions. Please note you will not own the vehicle outright until all payments are made. If you default on your finance payments, then the vehicle may be repossessed by the finance provider. You must be 18 years or older to apply for finance. Finance is not guaranteed, and any finance application is subject to a credit check and individual circumstances. If you require any further information please do not hesitate to contact us. The finance provider will have their own Terms and Conditions, please contact them directly for further information.

For information relating to the tyre efficiency of new Audi models, please visit: https://www.uk.audi.com/uk/web/en/models/eu-tyre-label.html